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Valuing Goodwill for Solo Practice in Southern CA?

Does goodwill still exist? How would you value good will for a solo practice in coastal Southern CA?

There is a small solo practice in a desirable location- however, the non-surgical practice is small (less than 900 sq feet) and does not have modern equipment (papercharts, no SD-OCT, no HVF, no Lenstar), single working lane, and would need to be updated.

The goal would be to keep the surgical patients in house and build and expand practice.

% of last years collections? 30 day AR...

Valuing Goodwill for Solo Practice in Southern CA?

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